You’ve seen it before where entertainers endorse a product and the brand doesn’t match the entertainer. Well what I saw was short of a miracle, the most natural collaboration between artist and brand as you can get. After 20 years in the music business, Snoop Dogg is now the proud brand ambassador and shareholder of Brazilian Rum Cuca Fresca Cachaça. Cuca Fresca translates to “cool head”, also a common Brazilian term that means to have a chill vibe.
The CEO of Cuca Fresca Cachaca Phoenix- Kelly Rappa invited me and a handful of other journalist to the Hercules Estate located in the Mt. Olympus area of the Hollywood Hills, all to celebrate the new monumental partnership. The Official “Time to Drink Different” Campaign was to have a roundtable interview session with Snoop Dogg, and mix up some of his favorite cocktails with the mixologist on hand.
The night began at 6pm where guest were greeted at the door with a friendly welcome by Snoop Dogg’s publicist Bree Jones of Cashmere Agency. This estate was absolutely gorgeous, with a modern style design along with floor to ceiling windows, and panoramic views which was unfortunately overshadowed by the rain that evening. They served delicious small bits from sushi to authentic Brazilian appetizers; one of my favorites was the Bolinhos de bacalhau (Codfish Balls).
We made our way to the main area where the Mixologist Marcos Tello and Brian Klemm were serving up the main entrée, Cuca Fresca Cocktails! The premium brands of Cachaça are Cuca Fresca Prata, their signature product which is a premium silver and Cuca Fresca Ouro, a premium gold which is aged for four years.
The mixologist mixed up four completely different cocktails that evening, the ingredients ranged from lime juice and guava puree to nutmeg and St. Elizabeth Allspice Dram. Each drink was beyond delicious and refreshing even writing down the recipes to take home. FOR RECIPES Visit Cuca Fresca for incredibly refreshing & delicious!!
While waiting for Snoop to arrive, I chatted up the gorgeous Audrina Patridge who was filming for her late night travel TV Show, 1st Look. Also in attendance, freshly from winning SAG Awards for their TV Series, Orange is the New Black, was Dascha Polanco and her costar Adrienne C. Moore. The ladies brought the funny, both very beautiful and extremely hilarious, added spice to the crowd which we all needed.
The moment we’d been waiting for had arrived, The CEO Phoenix-Kelly Rappa spoke to the crowd and expressed her admiration and respect for Snoop Dogg, and how the collaboration came about.
Secondly, she introduced his first advertisement for the brand, a commercial titled “Time to Drink Different”. The commercial is classy and ultra smooth. While Snoop Dogg walks in slow motion engaging with a room of beautiful women, there’s a voiceover of him saying “You can’t be cool by being like everyone else, I always stay one step ahead” he drinks Cuca Fresca and ends with saying “Flip the Script, stay ahead of the game, Drink Different”. Just like every music video Snoop Dogg has done, he gets your undivided attention and this commercial spot is no different. Checkout the commercial for yourself!
After many cocktails and conversations Snoop Dogg finally appears, comes down the stairs and makes his grand entrance along with his entourage. His attire suits his demeanor, calm, cool and collected. Dressed in all black with accents of grey, he wore his signature sunglasses and hat. Snoop greets everyone and smiles while making his way to the bar area. We are all asked to participate in a group Q and A session. Each question and answer was funnier than the next. Someone asked “what other things do you like about Brazilian culture”? Snoop answered “ The Girls, the dancing, I like that their so serious about their dancing, um the music, soccer definitely soccer, and just the um, I like the hood I like the balance, I like the Ghetto of Brazil cause it really connected with who I am”.. One of questions I asked was, “How are you going to promote this, you did gin and juice and now we have this, is this going to be in the videos, how are you gonna promote this yourself?” He answered “Well one thing about us we do it all original, we different. We don’t do what the norm do, we actually find ways to make it fit. Like it’s a natural marriage right now the way it fits with what I am and who i am. So I think that’s the way it will probably be you know, promoted that the way it will come out. We don’t really never don’t want to force it, we never force it, go and duplicate something we did already, we about the feeling, about feeling different”.
After the interview ended, the group of journalist and partygoers went to the bar and ordered more cocktails on the house. We all took a class from the mixologist and Snoop Dogg himself, to make our specialty cocktails, so on each table we had a bottle of Cuca Fresca, fresh juice, mint, your choice of fresh guava or passion fruit juice to mix. Meanwhile, Snoop Doog and the ladies from Orange is the New Black did some old school steppin. We all stood and watched the entertainment unfold. As the night came to an end, we all engaged and took photos with the man of the hour. And in a blink of an eye, Snoop Dogg departed the way he arrived, with a cool-head. Cuca Fresca, Drink Different.
For more information on the Collaboration between Snoop Dogg & Cuca Fresca Brazilian Rum
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Photos Provided by Cashmere Agency and Donica Photography